Site Map

Back To Feed

Close

Share This

Time flies when you’re a busy agency making moves

2018 Year in Review

The beginning of a new year is always a time for reflection, and also excitement for the growth to come. So, we thought we would look back and share our biggest moments of 2018, because there is no better inspiration for 2019 than seeing all that we have accomplished.

To start, we joined forces with Infosys, a global leader in consulting, technology and next-generation services. This great leap into the vast world of digital transformation has allowed us to drive our own creative solutions when applied to digital experience, strategy, design and user experience in new and exciting ways never before possible.

We instantly went international, as our in-house consultancy June Cleaver is Dead and our agile insights practice The Mother Board expanded globally into Canada and Australia, bringing a voice to moms around the world to help brands shape products and services to build resonant consumer experiences.

The year also brought us exciting new client relationships with engagements from Cisco, Citibank, FLOWFUSHI, Hallmark, Honda Powersports, Les Schwab Tires, Mercedes-Benz, Red Bull, SheSays, Sound Credit Union and XPO Logistics. We welcomed staff at all levels in all disciplines—designers, art directors, copywriters, strategists, directors, account leaders and producers to grow our team. And we opened a new office in New York City which is well on its way to winning business across categories including financial services, automotive, broadcast and CPG.

We continued our biannual WONGDOODY Women in Advertising Scholarship, and awarded two passionate and articulate advertising students who inspired us with their unique accomplishments and true examples of young leadership.

On top of all this, WONGDOODY celebrated 25 years in business, a huge accomplishment in our industry. I would like to take this moment to thank all the people, past and present, who made it possible and continue to drive the WONGDOODY culture to be better than ever.

I can’t wait to share our 2019 successes with all of you!

—WONGDOODY President, Skyler Mattson

——————————————

January

We announced our 2018 winter scholarship winner, Kendra Little.

We welcomed Creative Coordinator Madelynn Esteb and Assistant Account Executive Eryn Chen.

February

June Cleaver is Dead launched in Adweek, our new agency consultancy that promises to feature real mom’s in ads.

We welcomed Account Director Lindsay Koehler; Sr Social Content Strategist Jen Joyce; Account Executive Morgan Kitchens and Account Supervisor Jaclyn Raff.

March

President Skyler Mattson featured Campaign US talking about how brands and agency’s should be celebrating International Women’s Day.

We welcomed Sr. Art Director Amy Matheu and Creative Director Vanessa Witter.

April

The trailer for Seattle International Film Festival (SIFF) “Starring You” launched, marking the 15th consecutive collaboration between WONGDOODY and SIFF — two longtime stakeholders in the Seattle creative community — and our first collaboration with creative design and production studio Electric Sheep.

The Flowfushi SWIRL campaign launched in Tokyo with a week-long pop-up store. Patrons waited up to 4 hours in line to get their hands on the limited-edition lip-gloss.

We welcomed Account Supervisor Michael Delgado.

May

WONGDOODY acquired by Infosys to help strengthen it’s creative, branding and customer experience capabilities.

The founders of June Cleaver is Dead featured in Fast Company, encouraging brands to truly get to know moms beyond the same stereotypes.

President Skyler Mattson talked about the benefits of women in leadership in Adforum interview.

Executive Creative Director Pam Fujimoto featured in The Drum on the evolution of Ikea’s ‘Where Life Happens’ campaign that escapes the trap of typical trope of family stereotypes featured in most advertising

Director of Integrated Production, Stacy McCann, featured in SHOOT’s 2018 Producers Advice Survey

The Extraordinary Normal wins award of excellence for motion graphics in Communication Arts Magazine. The animation tells the story of a single child who receives service through Childhaven, a non-profit in Seattle dedicated to breaking the cycle of abuse.

We welcomed Executive Producer Matteo Mosterts and Executive Director, Business Development Josh Mooney.

June

Chief Creative Officer Tracy Wong featured in the Digiday “Starting Out” Podcast discussing the reality of dying ad agencies.

Content Strategist and UberKittens Creator Jen Joyce shares the secrets of viral social campaigns in Forbes.

WONGDOODY wins nationals in voiceover for The Extraordinary Normal in the American Advertising Awards.

We welcomed Director of Engagement Strategy & Planning Jane Oh Kim; Jr. Project Manager Sophie Rudoff; Creative Director Zohrab Gevorkian and Studio Artist CJ Cantara.

August

We announced our summer scholarship winner, Sarai Wingate from Miami Ad Portfolio Center

Our work for FLOWFUSHI Swirl pop-up store launch was shortlisted in Communication Arts Magazine

We welcomed Copywriter Colin Hodges and Studio Artist Bailey Lehtinen

September

CEO Ben Wiener and Chief Creative Officer Tracy Wong took the stage last week at Confluence, showcasing the agency’s experience-design portfolio and offering a glimpse into global studio-expansion efforts.

Director of Market Strategy Kari Connor launched The Mother Board in Melbourne, Australia at Telstra Vantage.

Featured in AW360’s Taking the Ongoing ‘Agency of the Future’ Conversation in a New Direction Q&A, WONGDOODY CEO Ben Weiner noted the importance of transforming the current agency model.

We welcomed Senior Recruiter Rita Grotte.

October

Ben Wiener led a panel discussion on “The Agency of the Future” at the prestigious Advertising Week conference in NYC on Wednesday October 3. His interview was also published at AW360: Ben Wiener, Spotlight Q&A

WONGDOODY President, Skyler Mattson and WONGDOODY Account Director Kinley Lagrange took the stage at Marketing to Moms and Advertising Week conferences in New York to talk about WONGDOODY’s proprietary agile insights platform, “The Mother Board.

Long time WONGDOODY Creative Director Jennie Moore was featured in Communication Arts Magazine Insights Column

To honor International Girls Day, WONGDOODY partnered with SheSays to create Girls Will Be ___. The effort celebrates the sense of power and possibility that girls are learning to embrace around the world. The video was recognized as The Drum’s US Creative Work of the Week, voted on by its community of readers.

The Flowfushi Swirl pop-up store launch in Tokyo was honored with three awards in packaging, poster and environmental design by the design publication GDUSA magazine.

We welcomed Designer Delany Pratt; Receptionist Katie Harrison; Motion Graphics Designer Ashley Nieves and Managing Director, Digital Transformation Todd Rathbone.

November

WONGDOODY celebrates 25 years in the business

WONGDOODY CEO Ben Wiener and WONGDOODY Chief Creative Officer Tracy Wong shared their thoughts on the future agency model at the MIRREN CEO CONFERENCE

For the 2018 holiday season, T-Mobile encouraged everyone to come together and celebrate in their own way. No matter how we celebrate, where we celebrate, or with whom we celebrate, we can all be UNITED IN JOY.  In flagship locations across the U.S. — NYC, San Francisco, Santa Monica, Chicago, Miami and Las Vegas — WONGDOODY created larger-than-life installations mixing low-fi and high-tech fun, inviting shoppers to play.

The One Club for Creativity hosted its first ever Seattle event, a panel discussion and live Q&A about the future of creativity in advertising and how some of the top Seattle creatives went from interns to creative leaders. Longtime WONGDOODY Creative Director Mark “Monkey” Watson sat on the panel alongside creatives from POSSIBLE, Publicis, VMLY&R and Mekanism.

Featured in the Drum Creative Director’s Choice, WONGDOODY creative director Jennie Moore gives an emotional take on why the Macy’s holiday spot is so effective.

WONGDOODY became a founding member of the 3% Movement’s Pledge for Pay Equity, a movement to eliminate the lack of diversity in creative leadership within the marketing industry

We welcomed Group Creative Director, Digital Transformation Derek Arzoo; Group Director, Strategy & Planning Jody Octavio Thomas; Sr. Account Executive, Business Development Phil Juncker and Executive Director, Client Services Bridgett Judd

December

Ending the year with a surge of growth, WONGDOODY opened a new office in New York City on its way to winning business across categories including financial services, automotive, broadcast and CPG.

WONGDOODY CEO Ben Wiener sat down with Ad Age Editor Brian Braiker for the Ad Lib podcast to discuss how the sad state of life at holding companies is good news for WONGDOODY.

Sitting down with the “Fearless Creative Leadership” podcast Skyler Mattson revealed her journey from growing up in Hawaii to President of WONGDOODY and what excites her about the future.

We welcomed Business Development Director Michael Harper and Group Account Director Christy Ferguson.

Tags:
thought leadership / tracy wong / seattle international film festival / awards