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Time flies when you’re a busy agency making moves

WONGDOODY in The News November 2018

CELEBRATING 25 YEARS OF WONGDOODY When we started WONGDOODY Pat [Doody] and I had no expectations of taking the agency world by storm or becoming a globally recognized creative force. It was just the two of us hoping to make it week by week, month by month. We each threw $2500 into the bank and set a deadline of seven months to start paying ourselves. On the seventh month, we wrote ourselves the tiniest of checks, and haven’t missed payroll since.

Making payroll, being profitable and remaining somewhat relevant for 25 years straight is no fluke. I often get asked what our secret is. One word: culture. People here treat each other like family. Our values, set before we started in November of 1993, remain intact.

I couldn’t be prouder of the people who have made us what we are and helped us accomplish so many amazing things over 25 years. All good people who just happen to work in advertising.

—Tracy Wong, WONGDOODY Co-Founder, Chief Creative Officer

GROWING OUR TEAM

New Hires Across Creative and Production

We would like to give a warm welcome to some new additions to WONGDOODY, Zohrab Gevorkian, Creative Director; Phil Juncker, Sr. Account Executive, New Business; Derek Arzoo, Group Creative Director; and Ashley Nieves, Motion Designer.

Zohrab Gevorkian brings incredible experience from SapientRazorfish, Sapient/Nitro, Rosetta, Chiat-Day Tequila and has been involved in a wide range of accounts, including Activision/Call of Duty, Samsung, Audi and UNICEF to name a few. A creative director with a focus on Visual Design and UX, Zohrab bridges the the gap between the ever changing landscapes of creative and technology.

Phil Jucker has been a digital account executive with brands such as CPG, Toyota and VW. Phil switched to Business Development to bring his digital know-how to WONGDOODY.

Derek Arzoo comes to us from SapientRazorfish, where he led global creative for Samsung Mobile. He is a deadly combo of digital and traditional agency experience. His creative leadership has helped win numerous awards, including Pencils, Addys, Lions and Effies. He has engaged with at least 20 of the Top 100 Interbrand brands, including Samsung, Hyundai and Nissan.

Ashley Nieves is the latest addition to the Motion Graphics team. She got her start as an design intern for Digital Kitchen back in 2009 and has been freelancing ever since. Ashley has an incredible array of creative skills, not only in motion graphics, but also including animation, direction, design and shooting!

LEADING CREATIVE

United in Joy from New York to San Francisco

For the 2018 holiday season, T-Mobile encouraged everyone to come together and celebrate in their own way. No matter how we celebrate, where we celebrate, or with whom we celebrate, we can all be UNITED IN JOY.  In flagship locations across the U.S. — NYC, San Francisco, Santa Monica, Chicago, Miami and Las Vegas — we created larger-than-life installations mixing low-fi and high-tech, inviting shoppers to play. This included a wall of color-change sequins welcoming hands, a wall of flippable wedges allowing shoppers to mix and match their own joyful scenes, and a GIF photo booth backed with shimmering sequins and neon. In digital, print and 3-D installation, we showed the colorful mosaic of holiday traditions, cultures, and regional quirks — whether it’s dim sum on Christmas Eve or sledding down sand dunes.

The Drum Creative Director’s Choice: Jennie Moore on the Emotion of the Macy’s Holiday Spot

The Drum is a global media platform and the biggest marketing website in Europe. The weekly Creative Director’s Choice column gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference. In a recent column WONGDOODY creative director Jennie Moore gives an emotional take on why the Macy’s holiday spot is so effective.

BUILDING THE FUTURE

Joining the 3% Pay Equality Pledge

We’re proud to announce WONGDOODY is a founding member of the 3% Movement’s Pledge for Pay Equity. The 3% Movement’s overarching mission is eliminate the lack of diversity in creative leadership within the marketing industry. The 3% Pay Equity Pledge is working to drive momentum toward closing the gender pay gap and recognizes an organization’s commitment to fair and equitable compensation for all employees. We invite others in our industry and beyond to join us in our commitment. If you’d like to sign or learn more about the 3% Pledge for Pay Equity please visit www.3PercentPayEquity.com.

From Intern to Creative Director: Seattle Creative Leaders Tell All

Global creative and thought leadership platform The One Club for Creativity hosted it’s first ever Seattle event, a panel discussion and live Q&A about the future of creativity in advertising and how some of the top Seattle creatives went from interns to creative leaders. Longtime WONGDOODY Creative Director Mark “Monkey” Watson sat on the panel alongside creatives from POSSIBLE, Publicis, VMLY&R and Mekanism.

Tags:
holiday / thought leadership / careers